Just a generation ago, music artists longed to be signed by
a major record company and young business hopefuls lobbied to get a job with a
major record label, management team or music publisher. Modern technology has eased
the challenges of music production, distribution and publicity, such that
everything seems easier to do and with less financial risk at start-up. Several
challenges remain, however, including "how do I get my product to the attention
of the masses" and "how can I generate income from this?" Meanwhile,
this entrepreneurial spirit and enterprising initiative of thousands of independent
artists, record companies, managers, publishers and similar do-it-yourselfers has
fueled the independent music industry.
The American Association of Independent Music (A2IM), a
not-for-profit trade organization representing more than 500 independently-owned
American record labels, celebrates and promotes the independent music industry
each year by sponsoring Indie Week in
New York. During the daytime on June 18 to 21, participants attended conferences,
panel discussions, and networking events at the Clemente Soto Velez Cultural
& Educational Center in New York City. The evenings were filled with live music,
presentations, and socials at Manhattan night spots.
Several participating organizations coincided
their own celebrations with Indie Week 2018. M for Montreal, Dutch Music
Export, CIMA, Dutch Culture USA, and the Consulate General of Canada in New
York hosted a showcase of live music at Pianos on June 19. The Reeperbahn
Festival, based in Hamburg, Germany, held a showcase at Pianos on June 20. Alternative
Distribution Alliance (ADA) Worldwide celebrated its 25th Anniversary as a
leading global distribution and services organization within the independent
music community by hosting a concert on June 20 at the Bowery Ballroom. The
week culminated with the indie industry's biggest night, the Libera Awards at
the PlayStation Theater.
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Le Couleur, an electro-pop band from Montreal, Quebec, performed
at the M for Montreal showcase.
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Haerts, originally from Munich, Gemany, performed at the
Reeperbahn Festival showcase.
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Ron Gallo performed at ADA's 25th anniversary concert.
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J Mascis of Dinosaur Jr. performed a solo acoustic set at ADA's 25th
anniversary concert.
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Comedienne Kate Wolff hosted the seventh annual A2IM Libera
Awards.
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Saundra Williams sang with the Dap-Kings at the Libera
Awards.
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Lee Fields sang with the Dap-Kings at the Libera Awards.
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Shabazz Palaces accepted an award at the Libera Awards.
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Raul Midon performed at the Libera Awards.
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Vicktor Taiwó performed at the Libera Awards.
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Sam Outlaw performed at the Libera Awards.
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Natalie Prass performed at the Libera Awards.
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The Funky 4 + 1 closed the Libera Awards.
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