Jerry Brandt, Revolutionized Rock Concerts at the Ritz, Dead at 82

Photo taken from Jerry Brandt's Facebook page

Jerry Brandt revolutionized New York City's live music industry in 1980 when he converted the dormant 19th century Webster Hall (125 E. 11th St.) into the Ritz. Although no official obituary has been published yet, he reportedly died of COVID and pneumonia-related causes in Florida on January 16, 2021.

Brandt was born on January 29 1938, in Bensonhurst, Brooklyn. After serving in the U.S. Army, he entered the music industry as a messenger for one of the world's biggest talent agencies, the William Morris Agency. Within a few years, he advanced to become the director of the agency's pop music division, reportedly discovering Chubby Checker, booking acts that included the Beach Boys and Sonny & Cher, bringing the Rolling Stones to the states, and handling Sam Cooke, Dick Clark, and Muhammad Ali for theatrical events. In 1967, he opened his first rock club, the Electric Circus, on St. Mark's Place.

In his peak years, Brandt was New York City's primary rock impresario. He will be remembered best for conceiving the Ritz, the first large rock club in New York that had a dance floor in front of the stage rather than tables and chairs. In 1980, disco was dead and danceable new wave rock music was booming everywhere. Videos featuring colorful rock musicians were prevalent. Brandt adapted to the culture by hanging a 30-foot screen above the Ritz's stage and showing videos between live acts. The Ritz immediately replaced the sit-down Bottom Line club as New York's primary music industry showcase venue.

Photo taken from Jerry Brandt's Instagram page

This writer first met and interviewed Brandt as he prepared to open the Ritz in 1980. That year alone, this writer attended concerts at the Ritz by Ray Barretto, Chuck Berry, the Buzzcocks, Carlene Carter, Joe Cocker, the English Beat, Nina Hagen, Daryl Hall & John Oates, Joan Jett, the Jim Carroll Band, Jerry Lee Lewis, Dave Mason, Gladys Knight & the Pips, Robert Palmer, the Pretenders, Prince, the Psychedelic Furs, Todd Rundgren's Utopia, Southside Johnny & the Asbury Jukes, Ronnie Spector, Squeeze, the Stranglers, Thin Lizzy and U2.

Brandt's successes at the Ritz seemed limitless. U2's first American concert was at the Ritz on December 6, 1980. Tina Turner launched her comeback on that stage. Duran Duran performed there in September 1981 on the band's first U.S. tour. Frank Zappa performed a 30-song set on November 17, 1981, which was broadcast live by WLIR. Depeche Mode made its American debut at the Ritz in January 1982. Ozzy Osbourne recorded the live album Speak of the Devil at the club on September 26–27, 1982. Sting made his solo debut there on February 26, 1985. Many bands recorded live albums and/or filmed live sets at the venue.

Image found on the internet, origin unknown.

Public Image Ltd. fueled perhaps the music club's most controversial moment. On May 15, 1981, the British band, led by former Sex Pistols vocalist John Lydon, became a late substitution for Bow Wow Wow. Lydon and his new band performed behind a projection screen and played their records through the club's public address system while playing entirely different music onstage. This reporter remembers frustrated attendees in front pulling on the rug to try to bring the band forward, while audience members behind them booed and tossed bottles and other missiles at the stage, causing a near riot.

The Ritz moved in 1989 to the site of the former Studio 54, and Brandt remained rather quiet in the music scene henceforth. The Bowery Electric honored him with an 80th birthday concert celebration on May 9, 2018. In 2020, Brandt started a crowd-sourcing effort for The Ritz NYC: The Essence of Rock n' Roll, which he described as "a photo book capturing life at The Ritz and the Rock 'n' Roll icons it hosted." Budgeted for $35,000, he raised only $1,021, just 2% of his goal, and the project was shelved.

The last time this writer and Brandt spoke was about three years ago. He said that the promoters that followed him at the renamed Webster Hall were "genius." He was referring to how the new promoters had turned the venue into three separate concerts halls that operated simultaneously, and how the promoters had added post-concert late-night rave parties on weekends.

Neither Brandt's estate, his business office, nor his family has issued a formal statement yet announcing his death. Brandt's son, Alexander Brandt, posted on social media. "You always lived by you, and I’ll try to follow." Brandt's legacy is sure to live on. Watch these videos: Jerry Brandt shares how 'The Ritz NYC' made music history in the 80's at https://www.youtube.com/watch?v=tixaUP0t50M and Jerry Brandt "It's A Short Walk From Brooklyn, If You Run" Presentation at https://www.youtube.com/watch?v=CJy67LR1_eg.